Be Part of Building a New Boston Destination

The BarberPolls Awards Gala & Symposium — BAGS Boston is being developed as an annual Seaport destination bringing together the barber, beauty, grooming and salon industries with business, culture, education, community resources and entertainment.

The vision places the BAGS Symposium at the Boston Convention & Exhibition Center (BCEC) and the BarberPolls Awards Gala at Grace by Nia, creating a Seaport experience capable of attracting professionals, students, entrepreneurs, brands, media and visitors from Massachusetts and across the country.

For institutional partners, this is more than an opportunity to put your logo on an event.

It is an opportunity to help build something with lasting economic and community value.

Why Your Organization Belongs at BAGS

Your organization has services, resources, opportunities and expertise that can benefit the people and businesses BAGS brings together.

BAGS gives you a culturally relevant platform to connect directly with:

  • Barbershop and salon owners

  • Barbers, stylists and beauty professionals

  • Entrepreneurs and small businesses

  • Students and emerging professionals

  • Local residents and families

  • Black and brown business communities

  • Visitors and professionals traveling to Boston

  • Community organizations and industry leaders

Instead of simply advertising to these audiences, you can become part of the experience that serves them.

Put Your Mission Into Action

Your BAGS participation can be designed around what matters to your organization.

Healthcare and public health organizations can deliver wellness education, prevention resources and connections to services.

Banks and financial institutions can provide financial literacy, business banking, entrepreneurship and access-to-capital resources.

Workforce and education organizations can recruit, educate and connect professionals and students with careers and training.

Government agencies can bring public programs and resources directly to residents and business owners.

Corporations and major employers can support workforce development, entrepreneurship, supplier diversity and community investment while strengthening relationships with Boston’s communities.

Foundations and nonprofits can expand awareness, participation and access to programs serving priority populations.

Your participation should accomplish something—not simply be seen.

Help Create Economic Opportunity Beyond the Seaport

BAGS is designed to connect the economic activity generated in the Seaport with communities throughout Boston.

That includes creating opportunities for businesses and residents in Roxbury, Dorchester, Mattapan and other neighborhoods through local purchasing, vendors, suppliers, workforce opportunities, community access and business promotion.

Your organization can help make that connection real.

Supporting BAGS can mean helping a local business become a vendor, helping a student enter the industry, connecting an entrepreneur with financial resources, creating employment opportunities, bringing community members into the Seaport, or helping visitors discover businesses and neighborhoods beyond the convention district.

The goal is not simply to bring communities into the Seaport. It is to make sure the opportunity created by the Seaport reaches back into those communities.

Extend Your Impact Beyond BAGS Weekend

Your partnership does not have to end when the event does.

Through the BarberTime Media Network, your organization can extend its BAGS presence into participating barbershops, salons, local businesses and BarberTime media.

A customized community activation can support priorities such as:

  • Health and wellness

  • Mental and behavioral health

  • Financial literacy

  • Entrepreneurship

  • Workforce recruitment

  • Education

  • Small-business development

  • Public awareness

  • Community resources

  • Civic engagement

This creates a direct connection between your Seaport presence and year-round community engagement.

Reach People Through Businesses They Already Trust

Barbershops and salons are more than service businesses.

They are recurring neighborhood gathering places where relationships are built and conversations naturally happen around family, work, health, finances, business, culture and community.

BarberTime helps institutional partners connect with those environments through an organized network of shops, salons, local businesses, community Ambassadors and media.

Instead of building that community infrastructure yourself, your organization can plug into an existing platform designed to organize, deploy and measure engagement.

Create Measurable Value

Your BAGS partnership can be built around measurable objectives.

Depending on your activation, results can include community engagement, resource distribution, workforce participation, student participation, vendor opportunities, small-business involvement, media reach, visitor engagement, referrals, registrations, community feedback and other agreed outcomes.

This allows your organization to demonstrate not only that it supported BAGS—but what its participation helped accomplish.

Become an Early Institutional Partner

BAGS is being built with the ambition to become an annual Boston destination for the barber, beauty and grooming industries.

Early institutional partners have an opportunity to help shape what that growth means for Boston.

You can help create a destination event that generates tourism and economic activity while also expanding opportunity for professionals, students, entrepreneurs, local businesses and communities that deserve a meaningful place in Boston’s continued growth.

This is an opportunity to be part of building the platform—not simply joining it after it has been built.

Bring Your Mission to BAGS Boston Seaport

If your organization is focused on community investment, economic development, workforce, health, financial empowerment, education, entrepreneurship, supplier diversity, tourism or inclusive growth, we want to explore how your mission can become part of BAGS.

Bring your resources. Bring your expertise. Bring your community goals.

BarberTime will help connect them to the people, businesses and communities BAGS is being built to serve.

Become an Institutional Partner

Let’s discuss what your organization can accomplish through BAGS Boston Seaport.

Request a call

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